We’ve heard both sides of the story, from an art director venting “the programmers don’t understand the brand” to developers saying “the designers don’t understand the web.”
Corner Edge provides a unique service to several design studios and advertising agencies that eliminates this issue, allowing creatives to maintain complete creative control while reducing overhead cost through outsourced development. What makes our development service so unique is not only our top notch developers and database engineers but their collaboration with our design staff. Our designers are steeped in a traditional print background. In addition to being excellent interactive designers, our staff has more than 20 years of experience in advertising, packaging, collateral and publishing. This diversity makes Corner Edge designers ideally equipped to serve as liaison between our clients creative departments and our developers.
We understand both sides of the spectrum so nothing is lost in translation. If your agency/studio is geared primarily towards providing print advertising, package design or branding yet has a need to also deliver integrated, branded web initiatives Corner Edge can help you provide that service. Because our designers posses well rounded creative experience in both web and print they can effectively communicate with your creative team in the same language to ensure a cohesive brand translation from print materials to web and mobile devices. This translates into time savings, fewer missed deadlines, and project success.
If your client needs a web site, mobile app, social media marketing, or other interactive product and your considering outsourcing the development be sure to partner with a company that understands your business and one that can bridge the gap between print and web.